5 Major Ways Social Tech Giants Google and Facebook Make Money

By: admin
(Last Updated On: September 21, 2018)
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There was a time when many complained that the Internet was no place to make real money. Sites like Facebook and Google have turned this outdated view on its head; both companies are worth hundreds of billions of dollars. At the same time, many wonder exactly how these companies actually make their money. There is ultimately no one way of making money for Google and Facebook, and the various projects they pursue are testaments to just how innovative they can be.

1. Web Advertising
Advertising is the main way Google and Facebook earn revenue, making them billions of dollars each year. Facebook has 1.3 billion users, and companies pay plenty to ensure those users are exposed to their products and services. Facebook deploys a variety of ad formats, including in-stream ads. Google generates about 90 percent of its revenue through advertising,  generally through Google AdWords and AdSense. These ads run on YouTube, Google search results and a variety of other Google programs.

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